8/7/2023 0 Comments Facebook blueprint exams![]() ![]() Want to take your Facebook or Instagram campaign to the next level but don’t have time to get your Blueprint Certificate? We’d be glad to help! Just drop us a line. If you don’t see yourself working with Facebook campaigns anytime soon (remember the certificate expires after a year) or already have a good background of advertising on Facebook without the certificate, we’d recommend bypassing the exam for now. While the Facebook Blueprint certification is a great learning tool and adds credibility to your resume, it isn’t the best route for every marketer out there. No matter what, you’ll be spending that ad budget more strategically and can invest dollars where they will have the most impact. While the exam fees are $450 when all is said and done, if you apply all the things you’ve learned from Blueprint, you could potentially make up that cost in one ad! Depending on the pricing of your product or service, generating even one lead that converts could make that upfront cost be money that's very well spent. Pro: could save you money in the long term Plus, the Blueprint certification expires after one year, so you’ll definitely want do some financial planning before you click that enroll button. While we see their logic, the $150 price-tag (per exam) is pretty steep. This way, only people who are serious about earning their certificate are taking them. While the e-courses are free to enroll in, the exams are on a pay-to-take basis. Since the courses and exams are so thorough, you’ll be able to answer any and all questions a client or your employer has about advertising with Facebook! Con: you’ll be spending a lot in the short term Apart from looking fancy on your resume, passing the Facebook Blueprint exams proves you’re a 100-percent bonafide expert in Facebook advertising. Pro: you’ll know your stuff!īeing no cake walk could actually be a pro if you think about it. ![]() So, if you’re planning on taking the Blueprint Certificate, better settle in for the digital marketers equivalent of the S.A.T. They’re even proctored by a third-party to make sure nobody’s taping answers to their water bottles or consulting their old friend Google for any help. To maintain the integrity of its certificate, Facebook makes the Blueprint exams very thorough and challenging. Thinking you’re in for a 10 question open-note quiz? Sorry, bud. ![]() ![]() Something worthwhile, especially if you or a client use Facebook heavily in your social strategy. On the other hand, having the Blueprint certification shows you’re an expert in the specific area of Facebook advertising. While blanket digital marketing certifications can still be impressive, all they communicate is that you know a little bit about marketing on each social media platform. But, with most things in life (not including ice cream or free money), Facebook Blueprint has its pros and cons… Pro: it’s official! The website makes it easy to get started, too, by allowing you to filter courses according to your unique business goals. Blueprint offers courses in the following topics: One major perk is that Facebook owns Instagram, so you're actually getting in-depth training on how to advertise with two social media giants via one certifictaion. Just like a housing blueprint walks you through the steps of building a house, Facebook Blueprint takes you step-by-step through the process of creating impactful social campaigns for your brand. To earn your Blueprint Certificate, you need to complete several e-courses and pass three tests: the Core Competencies, Certified Buying and Certified Planning exams. Blueprint is Facebook’s set of online courses and exams that educate and test marketers on the ins and outs of advertising with the social media giant. ![]()
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